We recently built a new Advance Care Plan website and filmed a number of short videos. These national resources were part of the joint project between Byw Nawr, Dying Matters, Hospice UK and the Digital Legacy Association.
We recently conceptualised and designed two posters for the Digital Legacy Association to preset at the European Association of Palliative Care’s annual World congress in Madrid. Here is the most interesting poster;
Glastonbury blah blahh blahhh.
“Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers”.
We supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.
We added value in a number of ways for Canon Cameras
The tasks carried out ranged from competitor benchmarking and analysis to providing strategic documentation, guidelines, reports and internal briefs. It also included leading and overseeing the development and delivery for Canon’s consumer facing newsletter and a Christmas email tutorial.
Social Media Strategist was largely tasked with supporting the ‘Consumer Imaging Group’ (CIG). The CIG is Canon’s department in charge of some of marketing consumer devices across the EMEA region. The product range varies from handhold cameras to printers, lenses and accessories.
Due to the rich history of the Canon brand and its position within the market it was paramount for Social Media Strategist to have a good understanding of photography and consumer behavior between different user types and segments. To ensure that this occurred Social Media researched and dedicated a large amount of time to the art of photography, print and post-production. I also received external photography training on various devices to quickly become familiar with a number of Canon’s flagship products.
By working closely with the Consumer Insights manager, reviewing internal data and keeping abreast of developments within the sector Social Media Strategist was able to review various direct communication channels and help improve Canon’s outbound marketing
We provided written recommendations ahead of the launch of Irista (Canon’s cloud storage & management software). Previous experience attained launching other software solutions was utilized during this period in order to provide assistance and direction.
It was important for Canon to have a cross-channel ‘editorial calendar’ for all planned outbound marketing communications across Europe for 2014. The editorial calendar amalgamated planned marketing activities and also included activities not fully confirmed but requested from various departments. The Editorial Calendar provided a clear roadmap of activities and helped Canon to prioritise activities and the resources required. The Calendar will be used to help ensure that Canon’s communications with consumers remain relevant, timely and engaging.
I am proud of the services provided during an intensive four month period with Canon. By working directly with various internal teams and external suppliers Social Media Strategist was able to improve a number of functions, create guidelines, proposals and reports. This helped contribute to a number of successful marketing campaigns and improved internal workflows.